Puma by We Are Legends

We Are Legends is a Black led apparel program created by Black designers. It tells modern stories that resonate across the African diaspora, blending campus pride, culture, and everyday wearability.

We Are Legends is a historic first within PUMA. It is a Black led, Black designed apparel program that puts culture at the center. The team builds season stories that speak across the African diaspora, connecting color, fabric, and silhouette to lived experience, pride, and community. The line moves from campus to city with everyday wearability and clear hero looks, honoring legacy while pushing the brand forward.

AW22: The Yard

Professional

PUMA by We Are Legends celebrates HBCU culture. The line mixes varsity layers, track sets, graphic tees, and statement outerwear with color stories drawn from campus spirit, marching band energy, and homecoming tradition.

View Project →