RoBerta Elizabeth Where creativity meets culture, and storytelling becomes style.

Senior women’s apparel designer who blends sportstyle utility with a runway level edge. At PUMA I translate cultural narratives into commercially sharp product, pairing 3D and AI driven design with material development, fit excellence, and tight cross functional partnership from brief to buy in.

Selected PUMA Highlights

• Lead and key partner across women’s lifestyle and streetwear: seasonal stories, capsule architectures, and hero looks for sell in.
• High visibility collabs and culture capsules (LaQuan Smith, Lauren London, June Ambrose, Davido, TMC / We Are Legends).
• Silhouette direction with color, fabric, trim, and graphic systems; clear tech packs and construction details from proto through SMS.
• V-Stitcher and AI routes to validate fabric behavior, speed decisions, and raise the level of executive ready decks.
• Close partnership with Merch, Materials, Graphics, Costing, and Development to balance intent, margin, and calendar.
• Concise narrative decks for brief, concept, and look lines that tie to merchandising stories.
• Culture forward storytelling grounded in real consumer insight and everyday wearability.

Skills & Tools

Focus Areas