Deviant Clothier

Experience 

January 2026 – Present 

Founder and Creative Director | Deviant Rebel | Boston, MA 

• Founded and lead an independent women’s apparel brand, directing product development, creative strategy, merchandising, operations, and customer experience. 
• Set brand and seasonal creative direction, translating consumer positioning into apparel concepts, assortments, pricing, product storytelling, and visual identity. 
• Design and develop apparel and accessories from concept through sampling, fit, material selection, and production planning. 
• Lead sourcing and vendor development across fabrics, trims, packaging, production resources, and manufacturing while balancing quality, margin, MOQ, and delivery requirements. 
• Direct collection storytelling, merchandising, campaign direction, e-commerce presentation, and customer engagement. 
• Manage budgets, inventory, vendor relationships, product timelines, and launch planning while developing strategies for production growth and new retail experiences. 

October 2014– January 2026 

Senior Apparel Designer | PUMA North America | Somerville, MA 

• Led Women’s Lifestyle and Streetwear design across multiple categories, developing seasonal product around consumer needs, trend direction, retail strategy, and business goals. 
• Built balanced assortments across core product, trend-driven styles, and special collaborations, making sure the collection worked creatively and commercially. 
• Developed seasonal concepts, silhouettes, color, materials, graphics, and product direction while partnering with Product Development, Merchandising, and global teams. 
• Presented seasonal concepts, collections, and product direction to leadership and cross-functional partners, taking feedback and helping move the product toward final decisions. 
• Designed within cost and margin targets, balancing creative ideas with product value, pricing, consumer demand, and what made sense for the business. 
• Led fittings and made decisions around construction, proportion, fit, and overall product execution through the development process. 
• Managed multiple seasons and overlapping development calendars, identifying timing issues early and adjusting priorities when needed to keep projects moving. 
• Worked as a key design partner between Design, Product Development, Merchandising, and global vendors throughout development and production. 
• Delivered high-visibility collaborations including LaQuan Smith, June Ambrose, Lauren London, The Marathon Clothing, Sinclair, and Wicked For Good. 
• Served as Lead Designer for We Are Legends, the first Black-led design group, helping drive culturally relevant collections while supporting product positioning, pricing, and go-to-market planning. 
• Mentored Designer I-level designers and apprentices by showing them the systems and development processes, reviewing their work, giving feedback and critique, and helping them work through feedback from Merchandising and global teams. 
• Supported junior designers throughout the season and recognized their wins as their collections and product silos were accepted and moved forward with Merchandising and global partners. 

May 2010 – October 2014 

Team Lead / Supervisor | Adidas Outlet | Somerville, MA 

• Supported the opening of a new outlet location, helping build store operations, visual presentation, inventory systems, and team routines from the ground up.
• Assisted with store setup, including fixtures, product placement, stockroom organization, floor standards, and opening-day readiness.
• Led daily floor operations, supporting sales goals, customer service, product knowledge, and team accountability.
• Trained new associates on store policies, customer service expectations, register procedures, product standards, and operational routines.
• Managed shipment processing, replenishment, markdowns, stockroom organization, and inventory accuracy.
• Supported visual merchandising standards by maintaining product presentation, promotional setups, signage, and floor moves.
• Helped supervise cash wrap, returns, customer concerns, and high-volume traffic during peak business periods.
• Partnered with management on scheduling, task delegation, associate coaching, and daily communication.
• Supported loss prevention practices, operational compliance, and store safety standards.
• Delivered a strong customer experience by balancing service, selling, team support, and back-of-house execution.

Education 

MAY 2014 

Bachelor of Arts, Retail Management/Merchandising| NEIA | Brookline, MA 

MAY 2006 

Fashion Design and Retailing | Framingham State University | Framingham, MA 

Skills 

Certifications 

McKinsey Leadership Essentials: Team Leadership, Business Leadership, Self-Leadership 

Cotton Inc: Functional Finishing, Understanding Fabric and Product Defects, Seamless Knitting, Product Shrinkage 

Previous Experience 

• Sheraton Boston – Human Resources Coordinator 
• Best Buy – Hiring & Training Coordinator | Cash Wrap Supervisor 
• UPS Store – Customer Service/Shipper 
• Old Navy – Sales Associate