About
I’m RoBerta Baker-Lundy, an apparel designer, product creation leader, and founder whose career has been shaped by a love of fashion, culture, storytelling, and the people who wear the product.
My experience spans men and women’s lifestyle and streetwear, sport, collaborations, retail leadership, and independent brand development. I’ve worked across the product journey, from understanding the consumer and developing seasonal concepts to designing apparel, selecting materials, working through fit and development, and helping bring collections to market.
What connects all of my work is curiosity. I want to understand who we are designing for, what is happening around them, what matters to them, and how those insights can become product that feels relevant rather than simply trend-driven. I’m especially drawn to projects where culture, storytelling, consumer insight, and strong design intersect.
I’m also a builder. Whether I’m developing a collection, collaborating with a creative partner, mentoring another designer, or building my own brand, I enjoy taking an idea from “what if?” to something tangible that people can actually experience.
Design Perspective
I believe strong design starts with understanding people; how they live, move, express themselves, and connect with brands.
Professional Background
My experience includes women’s lifestyle and streetwear apparel, commercial product creation, collaboration work, retail leadership, and founder-led brand development.
Creative Strengths
I bring together research, concept direction, visual storytelling, apparel design, product strategy, and cross-functional collaboration.
What I’m Building Toward
I’m focused on roles where I can lead product direction, mentor creative teams, build meaningful collections, and help brands create work that feels relevant, authentic, and commercially strong.
